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In a perfect world, laws regulating product production, marketing and advertising is the result of a transparent interaction between producers and legislators.
June 20, 2023
By: Paolo Giacomoni
Consultant
In the golden age of Europe, which can be considered from about 1400 C.E. to about 1800 C.E., hygiene was far from widespread. In addition to recurrent contagious diseases and high rate of child mortality, generalized stench was a given. It is reported, for instance, that under Henri VIII and Elizabeth I all public places were scented because the Royals could not tolerate the overwhelming miasmas. Not coincidentally, the production and consumption of perfumes developed in those centuries, when the upper class used perfumes instead of hygiene products. The development of the technology of distillation was instrumental in this instance. Invented by Jabir ibn Hayyan when Charlemagne was Emperor, the alembic was improved by Ibn Sina (aka Avicenna) in the 11th Century. The technique of distillation was kept secret until 1286, when Montpellier University professor Arnaud de Villeneuve described the first distiller. Ethanol could be obtained by distillation of fermented grape and this constituted a major progress in the art of perfumery: the extraction of fragrances is indeed easier when flowers are incubated with ethanol. Fragrances can also be obtained by direct distillation of raw materials boiled in water, heated directly in the alembic or treated with steam from boiling water. These ways of extraction offer higher yields than the ancient Egyptian technology of macerating flowers in oils, and fragrances in ethanol solutions are more agreeable to apply than when in semi-solid oils.
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